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    Adventures of a rare book dealer (and former small bookshop owner).

“…And he wants to grow up to be a druggist.”

Written on May 21, 2008

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apecover.jpgIn a box of books I bought the other week, I found one of the strangest little items I’ve encountered in quite a while. It’s a promotional booklet used by Johnson & Johnson to advertise their 1953 marketing program for drug stores and pharmacists.

And the flier stars…monkeys, apes, and other primates.

?!

As pharmacists.

!?!?

With “funny” captions.

Only, more often than not, the captions are just creepy. Or strange. Or unintelligible. It’s almost Dada-esque in its sheer weirdness.

To appreciate in all its glory, I’ve created a Flickr set of the complete book for your enjoyment. I especially recommend page eight.

Don’t know if he’ll grow up to be a druggist, but I’ll bet he’ll take some…

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One Comment

  1. Comment by Pathwise:

    By far, the funniest…and yes, the creepiest, thing I’ve seen a while. Put this in the “what the f*&# were they thinking” category. Then again, my motto has always been put a picture of a monkey on it, and somebody’ll buy it.

    May 22, 2008 @ 3:33 am